Influence

Influence

by Robert B. Cialdini, PhD

The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling authors of Pre-Suasion and the seminal expert in the ...

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